The story of ECCO BIOM

Since its start in 1963, Danish shoemaker, ECCOŽ, has pursued a philosophy of shoes that follow the foot. Toward this end, the company has studied the movements of the barefoot and continuously innovated its own materials and technologies. One consequence of following its own design philosophy is that the company does not outsource. Instead, ECCO maintains its own extensive network of factories and tanneries (it is the only major shoe company to do so).

Natural motion is simply a better way to move. It results in improved comfort and performance, while strengthening muscles and ligaments. After the success of the BIOM Run series (including shoes for three categories of runners, from competitive to casual), ECCO has been applying the technologies and principles of natural motion to other functions.

Since 1963, ECCO has followed a feet-first philosophy. In 2007, ECCO embarked on a new venture to take this to the next level. Named the BIOM Project, it matched our 45 years of studying the human foot with data from top experts in the biomechanics of sport. Research showed that excessive emphasis in footwear on cushioning and motion-control is not only ineffective, but also counterproductive. The natural motion philosophy focuses on enabling the foot to move and flex with proper torsion by providing support through a highly flexible, anatomically-shaped shoe construction. Embodying the leading edge of human movement technology, the BIOM Project uses direct-injection technology, anatomical flex grooves and anatomically placed impact zones to create world class performance shoes for running, walking, training and golf.

For more information: http://www.ecco.com/ca/en/collection/men/running/biom_run.jspr

To buy online in Canada: www.eccocanada.com